What drives our projects?

Projects should fall into one of these buckets. If a project doesn’t, then we should consider deferring it.

1. Improve product market fit.
2. Improve growth.
3. Attract developers.
4. Improve trust.
5. Reduce debt (tech, design, documentation, etc).

What business metrics should we try to influence?

1. Production customers above the minimum.
2. Contact us form fills.
3. SEO keywords.

What do we measure overall?

Reported metrics

Metrics that are typically presented in QBRs.

• Unique visitors
• Sources (organic, generative, newsletter, campaign)
• Most visited content
• Most converted content
• SEO & GEO
  • Core web vitals
  • Health score AHRefs
• Segments:
  • Product pages
  • Docs pages
  • Blog posts
  • Events
  • Downloadable content
  • Executables
  • All other pages