Page

A page is the end result of compiling a template or layout. It contains additional structured data like a URL slug, SEO meta titles and descriptions, Open Graph featured images, schema, canonical URLs, etc.

Template

A template is a reusable layout, driven by immutable data structures. Templates are the gold-standard of website development.

1. A template is inseparably tied to a URL path.
2. It is important to agree upon a template in advance, since all children of a path will use that template.
3. Once a template is created, it can be difficult to modify or deviate from it.

Templates:

• Facilitate velocity
• Enable self-service
• Enforce standards + best practices
• Facilitate a cohesive identity

Examples of templates include but are not limited to blog posts, use case pages, partner pages, etc.

Collection

A collection is a data structure that can be applied to a layout template.

For example, all blog posts need a Title, body content, author, date, featured image, etc.

In this example, blog posts is the collection.

• In Webflow, all templates map to a collection 1:1. Collections cannot be reused by templates and templates cannot be reused by collections.
• You can duplicate a collection, but cannot easily duplicate a template.
• Once a collection has been duplicated, they will start to drift apart and become dissimilar when modified.