<aside> ⚠️ Please remember that analytics data is confidential, proprietary, might contain PII, and should not be shared outside of our company.

</aside>

Office hours

During office hours, the Our team will review heartbeats from various analytics tools. The purpose of this session is to check for any problems we want or need to act upon.

These sessions are open to people of all skill levels, whether you want to actively participate or passively listen. We can also help file analytics request tickets.

Feel free to as questions about:

1. SEO, pagespeed, or analytics.
2. What we measure.
3. How we measure it.
4. Why we measure it.

During each session we’ll review data from:

1. SEO monitoring - AHRefs
2. Pagespeed monitoring - RequestMetrics
3. Search index volatility
   1. Recent history - Mozcast
   2. Older history - Google Grump
4. Search indexing - Google Search Console
5. Analytics - Looker Studio
6. Heatmaps - Microsoft Clarity
7. Session recordings - Microsoft Clarity

Data variances

Attribution tools and data warehouses might report different visitor numbers of visitors than Google Analytics.

1. Google Analytics applies a predictive algorithm to deal with ad blockers or user-refused cookie tracking.